New Year, New Look!

May the New Year bring you sparkling new creative ideas and success!

Here's a quick bit of inspiration for a January-into-February display:
This wood china cabinet has been given a shot of color by using
one roll of pink and gold gift wrap
( available right now at Marshalls for $2.99! )

On one side of the case, the gift wrap was placed inside a large frame
which was then placed behind the glass shelves.
A few books with pink covers are stacked up to use as risers
that perfectly display sparkling crystal glassware with gold rims and some pink depression glass.

On the other side, a long strip of the gift wrap was simply taped to the back,
and flows down onto the bottom shelf.
White china with gold trim is stacked on the shelves
with a gold-framed tiny mirror and magazine with a pink cover adding contrast.

Debby and I created this display at Laura's House Resale Store in San Juan Capistrano, CA
and it took us a grand total of half an hour - 
which includes cleaning the newly-donated china and glassware!

Creating a fresh look and a new display doesn't have to take a lot of prep...
just let your creative muse outta' the box, grab what's on hand, and see it in a new way.
That helps your customers to do the same thing! ;)

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Did you notice that things look a lil' different around here?!
Click 'read more' on the left to continue...

Winter Windows

I spent Christmas in San Francisco this year,
enjoying a LOT of window shopping on Christmas Eve in Union Square.
By far the most outstanding retail window displays were these from Saks Fifth Avenue
(though Tiffany's were a close second!)
...and it MAY not be for reasons you expect!

Yes, they are stunning visuals featuring beautiful merchandise
that extends and builds on the luxurious Saks Fifth brand image.
But there's more...

These window displays whet our appetites for the scrumptious merchandise,
making us hope that packages beneath our tree will yield such treasure...
but if you didn't notice, may I point out that 
there isn't a Christmas tree in one single window?

There are tables and chairs, chandeliers and drapery, crystal and china,
high-fashion apparel, accessories, and jewels
that imply that all of these oh-so-chic mannequins are at the coolest party of the year.
And gee, wouldn't WE like to be there, too?
Maybe it's the Christmas Eve family dinner we dream of.
Maybe it's a swanky New Year's Eve event we hope for an invite to.

Here's the point:

These displays entice us to look forward....
BEYOND the Holiday season.
With window sets that work to extend the lifespan of the displays past the Holiday rush,
Saks is giving merchandisers time to get the store itself back into shape
and new sellable merchandise on the floor
(for customers with money to spend just after Christmas)
That's PROFIT at the bottom line.

These window displays will work through New Years' Eve, 
and I'd bet they will be changed up ON New Years' Day 
perhaps to a vision in red or pink,

...or even ROSE GOLD
(the hottest trend out there right now)
 try it for a fresh new color palette touting the best gifts to give for Valentine's Day!

Focusing on the SEASON and not on a specific HOLIDAY 
is one successful way to get more mileage out of your window displays.

You'll find MORE ideas and inspiration for Winter Displays here on the blog
and on my Pinterest boards

Deb's 'Top Tips' for Christmas Displays

 I know, you've had your holiday displays up for months now...
but perhaps as items sell-through, (hopefully sell OUT!), 
you need some ideas and inspiration for freshening up the look of your store.
I'm here to help!

Click 'read more' to view 
my favorite Holiday Display tips 
from my Top Five Holiday posts!