Going Green in 2017

Your Color of the Year for 2017:
Pantone 15-0343 'Greenery', 

described as a “yellow-green shade that evokes the first days of spring"

by Pantone Color Institute Director Leatrice Eiseman.

Pantone calls Greenery “Nature’s neutral”—

a hue more prominently worn during spring and summer, 

but one they encourage people to wear and use in decor as a statement color year round.

Greenery calls to mind the ‘re-’ words: 

refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate. 

It's reflective of nature, the environment, and living healthy lives.

It's fresh and crisp, denoting cleanliness and energy.

And it's a color that pairs well with almost every other shade on the color spectrum.

I've often created displays around a green palette in the past...

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As shown in these photos,
I find that green can range from a neutral to a vibrant POP of color

dependent upon the way you use it in displays.

To draw in customers who have a yen for the newest trend,

create at least one window display in green hues.

To feature new merchandise inside your store, 

create a backdrop / 'set' in green tones that will draw the eye - 

and simply rotate new stock into that 'set' to make new displays simple.

find inspiration for window displays using the color green here

Focus Displays on What Comes NEXT

What are you featuring in your windows and front zone displays right now?  

Have you restyled them to reflect the season and provide fresh inspiration -
or are you waiting for new merchandise to arrive?
It's very simple to refresh existing merchandise to look new and appealing to customers. 

It's important to get a fresh start immediately following the holidays! 

Your customers will be coming in with gift cards, gift certs, and money they received,
and they deserve to see fresh new ideas!
Inspiring them to buy what you offer can be as simple as taking what you already have
and combining it in a new way to reflect the season.

The tableware display shown in the photo above features white Vietri pottery,
along with luxe brown linens and whimsical dotted glassware.
A small, select group of merchandise here keeps the look clean and fresh.

Since this was during my stint creating displays for a winery, 

of course a lovely wine is a major presence. 

This look is a perfect mix for this 'bridge' season of late winter to early spring.
Simple, contemporary, classic, and warmth of color & textures draw the customer in.
Huge bare branches reflect the table legs and bring nature inside - 

you could even hang crystals (or leftover snowflake holiday ornaments) from the branches to add movement and sparkle to the display.

Most of the products shown here were in displays in the store during the Holidays:
the white Vietri was paired with red linens and snowflakes.
The brown linens were displayed with brown pottery and pinecones.
Combining them with new elements and a few fresh props creates a fabulous new look,
inspires your customers, AND saves you money. 

Go out on your sales floor and look at the components you already have - 

what possibilities exist to rethink, restyle, and sell them at full price right now?

Use leftover Christmas merch for Valentine's Day? Yep! Look HERE

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Winter Wonderland Display Inspiration

 

The Vintage Marketplace show in Temecula, CA this past weekend

was an inspiring gathering of vendors selling vintage, antique, and handcrafted goods.
The show is owned and produced by my friend, Rita Reade,

who founded it over 6 years ago with her sister in law, artist Christie Repasy.

When I'm lucky, I get to shop.
When I am REALLY lucky, I get to work with Rita to create visuals for the show!

Click 'Read More' to continue....