retail design philosophy, by dwk:

"The thing is, retail design is driven by psychology.

It is by manipulating space, visuals, lighting, sound, smell, and mood 
that we influence customers to enter, stay, browse, buy, and return.

It is an endless exercise in change, endurance, growth, education, and imagination
that enables retailers to stay on top of their game and at the forefront of their customer's minds.

Yes, what you sell IS important -
but even the very best merchandise won't sell 
at full price if it's presented
in torn boxes on dirty shelves in a store that is too crowded to turn around in.

Visual impact is a huge part of business, 
and utilizing the principles that have been proven to work can help you build a better business." 

~ debi ward kennedy

No comments:

Post a Comment