Retail Visual Merchandising is an art....
and I've always described what I do
as a visual stylist in this way:
"I create still life paintings using dimensional objects
instead of paint or pastels."
This window display brought that together with actual fine art...
and I've always described what I do
as a visual stylist in this way:
"I create still life paintings using dimensional objects
instead of paint or pastels."
This window display brought that together with actual fine art...
Early one spring, the resale store that I created displays for
received a very generous donation of floral art from a donor...
received a very generous donation of floral art from a donor...
so I designed a window display featuring the art itself,
along with elements of 'floral' and 'art' concepts:
along with elements of 'floral' and 'art' concepts:
an easel, a drop cloth, paper + elements with floral motifs,
and a mannequin wearing a 'painters' smock' + a paintbrush.
and a mannequin wearing a 'painters' smock' + a paintbrush.
There was also a whimsical touch of silk flowers
bursting from the mannequin's head,
bursting from the mannequin's head,
indicating that the 'artist' had 'flowers on the brain'.
Whimsy is ALWAYS welcome in my display creations!
The fun part?
This mannequin was donated to the store by a volunteer
AS I WAS BUILDING THE DISPLAY!
I took one look at it in her arms as she walked past me
and squealed in delight.
She sat it down, I placed it into the corner of the display,
and ran to find a denim shirt 'painters smock' to dress it in.
Then I grabbed an armload of flowers
and tucked them into the open neck of the mannequin.
Then SHE squealed in delight!
(Um... the volunteer, not the mannequin!)
Display really can be magical!
Whimsy is ALWAYS welcome in my display creations!
The fun part?
This mannequin was donated to the store by a volunteer
AS I WAS BUILDING THE DISPLAY!
I took one look at it in her arms as she walked past me
and squealed in delight.
She sat it down, I placed it into the corner of the display,
and ran to find a denim shirt 'painters smock' to dress it in.
Then I grabbed an armload of flowers
and tucked them into the open neck of the mannequin.
Then SHE squealed in delight!
(Um... the volunteer, not the mannequin!)
Display really can be magical!
The art was hung on the BACK of a tall armoire
(the doors of it faced into the store)
(the doors of it faced into the store)
which served to lift it up to a viewing height in the window.
Underneath the artwork,
there are sheets of scrapbook paper with floral designs -
there are sheets of scrapbook paper with floral designs -
so that when a painting sold,
there was not a huge gaping hole in the composition.
Other paintings could easily be added
keeping the display full through the Spring season.
Preparing for products in the display to be removed
was and IS an important part of this display -
there was not a huge gaping hole in the composition.
Other paintings could easily be added
keeping the display full through the Spring season.
Preparing for products in the display to be removed
was and IS an important part of this display -
in the case of a store like this, where every single item is
'one of a kind' rather than ordered in quantity,
I have to plan for what the display will 'morph' into -
because it can't be changed every other day.
In this store, the display 'set' itself is created and installed
based on the annual VM plan
(based on seasonal themes and colors),
As items sell, we refill the display as much as possible
with 'like' merchandise.
Each window display theme lasts for two to four weeks.
The display remains fresh because products change,
but the theme remains similar.
This is an effective strategy for any store's window displays...
What can you create as a 'set'
in YOUR windows this spring & summer?
A farmer's market? A beach scene? A picnic at the park?
A county fair or carnival? A camping scene?
Create the backdrop, then fill with merchandise
that supports your theme and color palette -
Then look for ways to keep it fresh over the next month or two!
Laura's House Resale Boutiques are located in
Lake Forest and San Juan Capistrano, California
and support Laura's House Charity,
assisting families who have been abused by domestic violence.
'one of a kind' rather than ordered in quantity,
I have to plan for what the display will 'morph' into -
because it can't be changed every other day.
In this store, the display 'set' itself is created and installed
based on the annual VM plan
(based on seasonal themes and colors),
As items sell, we refill the display as much as possible
with 'like' merchandise.
Each window display theme lasts for two to four weeks.
The display remains fresh because products change,
but the theme remains similar.
This is an effective strategy for any store's window displays...
What can you create as a 'set'
in YOUR windows this spring & summer?
A farmer's market? A beach scene? A picnic at the park?
A county fair or carnival? A camping scene?
Create the backdrop, then fill with merchandise
that supports your theme and color palette -
Then look for ways to keep it fresh over the next month or two!
Laura's House Resale Boutiques are located in
Lake Forest and San Juan Capistrano, California
and support Laura's House Charity,
assisting families who have been abused by domestic violence.
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