@ Liberty: Patriotic Vintage Display

Imagine, if you will, Lady Liberty... 
stepping down from her pedestal on Ellis Island to enjoy a summer yachting excursion.

That, in a nutshell, is the premise behind the summer theme
in my friend Liz's booth in an antique mall in San Diego!
Liz hired me to assist her in gaining some serious WOW factor in her booth,
which is in the WINDOW of the gorgeous shop.
She brought the goods, and I helped her with a design plan and styling services.

... and I think I can safely say that her booth is definitely a WOW!

See the fireworks after the jump.....

Artful Spring Window Display

Retail Window Display is an art form....
and I've always described what I do as a visual stylist in this way:
"I create still life paintings using dimensional objects instead of paint or pastels."
This particular display brought together that art with actual fine art...

...Continue reading to find Artful Display ideas!

Successful Vintage Show Booth Design

Over the past twenty years, I've presented seminars to vintage vendors
at an antique show in the Pacific Northwest and at a vintage show in Southern California.
I've also written articles about vintage/antique shows for magazines,
AND participated as a vendor in some of the best vintage shows in the country.

After providing LOADS of information in my fast-paced one hour presentations, 

I provided the vendors with handouts filled with everything I spoke about [and more] 
so that they could refer to it later.
[the truth is, I talk so fast that they could never 'take notes' to capture everything I said!!]


A few years ago, I made that handout available here on my retail design blog.
Since it's always helpful for vintage and antique vendors to learn 
the principles of visual merchandising and display 
in a way that directly relates to their industry,

I am happy to share the information with you again!


 Click the 'read more' link for more info...

Winter Display with Brand Style

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Retail display is as much about telling your brand story as it is selling products...

This is a January display in the front of a winery gift shop
[one of several where I provided visual merchandising + retail design services]
 
It's a perfect mix for this 'bridge' season of late winter - early spring. 
Better yet, it starts inspiring customers the MOMENT they walk in,
enticing them with wonderful products beautifully presented
to enhance their enjoyment of wine, food, entertaining, and fine living. 

This area of the shop, straight in front of the entry doors,
served as a statement of who the business IS and what they offer their customer
 -
and THAT is branding 101.

I loved this area and coming up with seasonal themes for it - 
it's the first thing you saw when you walk into the winery. 
Because of the location, it was dramatic. So we always went BIG here.

In this winter display, we integrated large-scale props reflecting nature outside:
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Product features are most importantly the wine with the newly designed label,
along with sculptural pieces of Vietri pottery in white ceramic, 
gorgeous brown linens, whimsical dotted glassware,
large rusty planters used as pedestals, and furniture made of branch-shaped metal + raw wood.

Props are HUGE moss-covered tree branches paired with fake ferns and florals
that reflect the natural theme of the products. 

 Lest you think that it's all about going big, here's proof that even small details matter:
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More Vietri from the front display, this time a cake pedestal. 
My assistant for the day, my daughter Anni took one look at it and said "It needs a cake!"
- but we did not have a cake.
She went to work with a few stacked nested baskets and napkins,
quickly creating this confection as a perfect finishing touch. 
that inspired customers to purchase every last cake pedestal in the display!

 Tell Your Story Visually, because no one else can do it like you can... 

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