Back To School Windows

The calendar (and the weather!) may still be saying 'summer', 
but fall is on the way....
bringing hordes of 'back to school' shoppers out of the pool and into stores.
It's time to catch their eye with some FUN window displays!

At the resale store where I created visuals with a dynamo named Debby, 
we created two distinct stories in the two front windows:
One geared toward kids, and the other toward teens.

continue reading to see the details and learn why they work...

before & after: retail display solutions

A successful retail display doesn't just happen.

it is the result of a combination of knowing the science of retail principles
and the art of composition and placement. 
Both combine to create a 3D work of art that invites customers in - 
and results in sales of product.

There are some retail display design principles that are oh-so-perfectly illustrated
by the following 'before and after shots',
and to discuss them means that I have to critique the 'befores'.
So while I point out all of the flaws in the design below,
know that I realize someone worked hard putting it together...
they just didn't know the most effective way to do so.

continue reading as i describe what was wrong -
and how easily those challenges were addressed...

@ Liberty: Patriotic Vintage Display

Imagine, if you will, Lady Liberty... 
stepping down from her pedestal on Ellis Island to enjoy a summer yachting excursion.

That, in a nutshell, is the premise behind the summer theme
in my friend Liz's booth in an antique mall in San Diego!
Liz hired me to assist her in gaining some serious WOW factor in her booth,
which is in the WINDOW of the gorgeous shop.
She brought the goods, and I helped her with a design plan and styling services.

... and I think I can safely say that her booth is definitely a WOW!

See the fireworks after the jump.....

Artful Spring Window Display

Retail Window Display is an art form....
and I've always described what I do as a visual stylist in this way:
"I create still life paintings using dimensional objects instead of paint or pastels."
This particular display brought together that art with actual fine art...

...Continue reading to find Artful Display ideas!

Successful Vintage Show Booth Design

Over the past twenty years, I've presented seminars to vintage vendors
at an antique show in the Pacific Northwest and at a vintage show in Southern California.
I've also written articles about vintage/antique shows for magazines,
AND participated as a vendor in some of the best vintage shows in the country.

After providing LOADS of information in my fast-paced one hour presentations, 

I provided the vendors with handouts filled with everything I spoke about [and more] 
so that they could refer to it later.
[the truth is, I talk so fast that they could never 'take notes' to capture everything I said!!]

A few years ago, I made that handout available here on my retail design blog.
Since it's always helpful for vintage and antique vendors to learn 
the principles of visual merchandising and display 
in a way that directly relates to their industry,

I am happy to share the information with you again!

 Click the 'read more' link for more info...