here's a look at something you haven't seen much of on my design blog:
the design concepts i create for NON-retail spaces.
i've shared a few trade show booth shots before,
including the display setups i've created for wholesale gift shows in the USA.
i've also shared the redesign i undertook with my daughter
in her 'Heeling Sole' barefoot massage studio in Texas several years ago.
(i'll link all of those posts at the end of this one)
when you combine those two things,
you have Deb designing a trade show booth concept
for her daughter to set up at the national convention of her industry...
i'd like to share the project with you with the goal
of helping you prepare for any trade show, convention, even pop-up space
that your business might have as you promote what you do.
continue reading for my narrative and Jeni's input on our process
and how those goals were met...