Re-Style Unsold 'Holiday' Merch for Winter Profits

So, your Holiday merchandise didn't sell like you thought it would.
No problem. No, really.... there's still hope for some of it. 
(And no, I don't mean mark it all 90 percent off!)

Let's salvage all that we can and turn it into winter displays!

for example, those ornaments above.....
silver, with red felt dots. Some others in the collection say 'Love'.

So they didn't sell....well, then let's make lemons into lemonade
and create a big red Valentine's day display!
Those ornaments could be heaped into a huge heart-shaped box,
made to look like bon bons.

continue reading for more ideas and examples of re-styled merch
that transitions from holiday to winter - and makes more profit for you!
The red display table, below, is the perfect fixture for a new display:
 

the red cyclamen flowers and the linens with white snowflakes would fit right in...

These Seasons of Cannon Falls snowmen are 'non-holiday specific', so use them, too.
It's still winter - they still work!!!!
The newsprint snowflakes from the collection can hang from tree branches above.

 

Perhaps you stock a line of pottery in multiple colors year-round -
pull the red pieces to round out the new display.

Some of the white Vietri poettery with the lacy edges will work nicely,

as will clear glass apothecary jars, vases, and candlesticks.

Add some new chocolates in Valentine's boxes, maybe some red wine,
a few red velvet wine bags, 
 and you have a new look with almost all 'leftover' merchandise.  
It's a way to get more than clearance prices from things that didn't sell,  
keeping your profit margin high.

Want to see an example? click here.

Even if you don't have to deal with a bad sales slump, 
sometimes products just don't move like you expect them to.   
Rethink them, restyle them, recombine them with other merchandise
to create a whole new story. 

Don't get stuck thinking that the way they were displayed in the showroom 
is the ONLY way to merchandise them... 
Sometimes, your creativity can mean the difference between clearance and sell-out!


this post originally appeared here on my blog in 2006.
all content + photos property of Debi Ward Kennedy, protected by copyright.