Your Color of the Year for 2017:
Pantone 15-0343 'Greenery',
described as a “yellow-green shade that evokes the first days of spring"
by Pantone Color Institute Director Leatrice Eiseman.
Pantone calls Greenery “Nature’s neutral”—
a hue more prominently worn during spring and summer,
but one they encourage people to wear and use in decor as a statement color year round.
Greenery calls to mind the ‘re-’ words:
refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate.
It's reflective of nature, the environment, and living healthy lives.
It's fresh and crisp, denoting cleanliness and energy.
And it's a color that pairs well with almost every other shade on the color spectrum.
I've often created displays around a green palette in the past...
As shown in these photos,
I find that green can range from a neutral to a vibrant POP of color
dependent upon the way you use it in displays.
To draw in customers who have a yen for the newest trend,
create at least one window display in green hues.
To feature new merchandise inside your store,
create a backdrop / 'set' in green tones that will draw the eye -
and simply rotate new stock into that 'set' to make new displays simple.
find inspiration for window displays using the color green here
