Going Green in 2017


Your Color of the Year for 2017:
Pantone 15-0343 'Greenery', 
described as a “yellow-green shade that evokes the first days of spring"
by Pantone Color Institute Director Leatrice Eiseman.

Pantone calls Greenery “Nature’s neutral”—
a hue more prominently worn during spring and summer, 
but one they encourage people to wear and use in decor as a statement color year round.

Greenery calls to mind the ‘re-’ words: 
refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate. 
It's reflective of nature, the environment, and living healthy lives.
It's fresh and crisp, denoting cleanliness and energy.
And it's a color that pairs well with almost every other shade on the color spectrum.

I've often created displays around a green palette in the past...
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As shown in these photos,
I find that green can range from a neutral to a vibrant POP of color
dependent upon the way you use it in displays.

To draw in customers who have a yen for the newest trend,
create at least one window display in green hues.

To feature new merchandise inside your store, 
create a backdrop / 'set' in green tones that will draw the eye - 
and simply rotate new stock into that 'set' to make new displays simple.

find inspiration for window displays using the color green here

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