Going Green in 2017

Your Color of the Year for 2017:
Pantone 15-0343 'Greenery', 
described as a “yellow-green shade that evokes the first days of spring"
by Pantone Color Institute Director Leatrice Eiseman.

Pantone calls Greenery “Nature’s neutral”—
a hue more prominently worn during spring and summer, 
but one they encourage people to wear and use in decor as a statement color year round.

Greenery calls to mind the ‘re-’ words: 
refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate. 
It's reflective of nature, the environment, and living healthy lives.
It's fresh and crisp, denoting cleanliness and energy.
And it's a color that pairs well with almost every other shade on the color spectrum.

I've often created displays around a green palette in the past...
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As shown in these photos,
I find that green can range from a neutral to a vibrant POP of color
dependent upon the way you use it in displays.

To draw in customers who have a yen for the newest trend,
create at least one window display in green hues.

To feature new merchandise inside your store, 
create a backdrop / 'set' in green tones that will draw the eye - 
and simply rotate new stock into that 'set' to make new displays simple.

find inspiration for window displays using the color green here


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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK