from 2012 to 2017, i worked with and for Rita Reade,
the proprietor of the creative vintage business Mammabellarte
and co-founder, along with her sister-in-love, artist Christie Repasy,
of The Vintage Marketplace vintage show in Southern California.
of The Vintage Marketplace vintage show in Southern California.
Rita hired me as her visual designer and stylist
to style all of her beautiful creations into an inspiring booth setting for each show,
as well as doing the same for the entrance to the show as a photo backdrop.
you'll find that many of the techniques & tips used here
are just in time for vendors doing fall shows,
as well as fall store window displays!
as well as doing the same for the entrance to the show as a photo backdrop.
you'll find that many of the techniques & tips used here
are just in time for vendors doing fall shows,
as well as fall store window displays!
continue reading for all of the usable details...
the show theme one fall was 'Farmgirl Fancies'.
Rita and her son unloaded her trailer, and I took it from there to create a setting
that would embody that theme - along with Rita's unmistakable business brand.
The Big Picture:
the show theme one fall was 'Farmgirl Fancies'.
Rita and her son unloaded her trailer, and I took it from there to create a setting
that would embody that theme - along with Rita's unmistakable business brand.
The Big Picture:
Rita's signature pink is still in there, but it's taking a back seat in the color palette this time...
It's important to continue her brand palette at each show,
so all of her colors always appear - but in varied quantities and prominence.
That enables us to shake things up visually and present a fresh look at every show.
Her business name - Mammabellarte - appears prominently from several vantage points.
The Details:
Decorative elements combine with props and products
to provide ample shopping space and decorating inspiration for customers.
When it comes to unusual products, you have to SHOW shoppers how to use them!
Visual merchandising sets a mood, tells a story, and transports the viewer into the past...
The prominent view inside the tent was a last-minute decision:
Those are vintage window screens that I turned into an 'awning' at the back of the booth!
It was a spur-of-the-moment idea that became my favorite part -
sometimes, inspiration strikes and the 'plan' gets revised!
It was the MOST popular visual in her booth.
sometimes, inspiration strikes and the 'plan' gets revised!
It was the MOST popular visual in her booth.
One silver tray just dropped **perfectly** into the seat-less iron chair
and created a riser in this display area!
It's all ready for the resin decoupage appliques that Rita makes.
these ideas are all usable for displays in show booths,
store interiors, and store windows
and can carry you through September, October, and into November!
see more of my decorating tips over on my diy home decor blog,
homewardfound decor
It's all ready for the resin decoupage appliques that Rita makes.
these ideas are all usable for displays in show booths,
store interiors, and store windows
and can carry you through September, October, and into November!
see more of my decorating tips over on my diy home decor blog,
homewardfound decor
. the Vintage Marketplace has closed permanently.
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