"The thing is, retail design is driven by psychology.
It is by manipulating space, visuals, lighting, sound, smell, and mood
that we influence customers to enter, stay, browse, buy - and return.
It is an endless exercise in change, endurance, growth, education, and imagination
that enables retailers to stay on top of their game and at the forefront of their customer's minds.
What you sell is important - but even the very best product won't sell at full price
if it is presented in torn boxes on dirty shelves in a store that is too crowded to turn around in.
Visual impact is a vital part of a successful business,
and utilizing the principles that have been proven to work WILL help you succeed!"
~ debi ward kennedy, professional retail visual designer + stylist