Retail Display is 'Painting a Picture'

It's an art.... and I've always described what I do as a visual stylist in this way:
"I create still life paintings using dimensional objects instead of paint or pastels."
This particular display brought together that art with actual fine art...

Find Artful Display ideas after the Jump!

Early this spring, the resale store that I create displays for
received a very generous donation of floral art from a donor...
so I created a window display featuring the art itself,
 along with elements that continued the 'floral' and 'art' concepts:
an easel, a dropcloth, and a mannequin wearing a 'painters' smock' and holding a paintbrush
and various papers and decor elements with floral motifs.
There was also a whimsical touch of silk flowers bursting from the mannequin's head,
indicating that the 'artist' had 'flowers on the brain'.
Whimsy is ALWAYS welcome in my display creations!

The art was hung on the BACK of a tall armoire (the doors of it faced into the store) 
which served to lift it up to a viewing height in the window.
 Underneath the artwork, there are sheets of scrapbook paper with floral designs - 
so that when a painting sold, there was not a huge gaping hole in the composition.

Preparing for products in the display to be removed was and IS an important part of this display -
in the case of a store like this,  where every single item is 'one of a kind' rather than ordered in quantity,
I have to plan for what the display will 'morph' into - because it can't be changed every other day.

In our stores, the display 'set' itself is created and installed based on our annual VM plan,
then as items sell, we refill it as much as possible with 'like' merchandise.
(Hard, when you don't know what will be donated... but easy, when you base it on color and theme!)
 Each window display theme lasts for a two to four week period...
the display remains fresh because products change, but the theme remains similar.
This is an effective strategy for any store's window displays...

What can you create as a 'set' in YOUR windows this summer?
A beach scene? A picnic at the park? 
A county fair or carnival? A camping scene?
Create the backdrop, then fill with merchandise that supports your theme and color palette -
and then look for ways to keep it fresh over the next month or two!

About the Resale Store:

Over the past several years, I've scaled back my freelance work
in order to contribute to two companies that I have been very honored to work with...
One of them is Laura's House, an organization in South Orange County, California
that just celebrated 20 years in business.
Laura's House provides shelter, housing, counseling, legal aid, and assistance in many forms 
for families dealing with Domestic Violence and Abuse,
and money to fund those programs comes largely from the sale of donated goods at two resale stores.

The merchandise donated and sold indicates a boutique consignment shopping experience
far more than it does a 'thrift store'... 
so I've been working hard for nearly a year to elevate the presentation and visual experience in the stores
to assist our company in getting the most value possible for our cause...
AND to elevate the customer shopping experience.
Retail Visual Merchandising can do that!

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