Red, White, Blue... #WhatsInYOURWindows ?

 In my last post, I shared an 'artistic' point of view window display.
After that, my design partner Debby redesigned the window...keeping the big armoire that backed the other display and giving it a whole new look!

See what Debby Did after the Jump!



She attached two large white shutters to it to create a bright backdrop 
for fashion and home decor elements in a red, white, and blue palette:
Making use of the existing structure but changing it with a new 'prop' was the perfect decision!
Sadly, as soon as I returned to work, my friend then had to take some time off due to a family situation,
so I've kept the display idea intact 
and added a pair of wood spools to the set to add more display area...
They hold assorted red, white, and blue home decor items and a few fashion items.
We simply refresh the display by adding new items as they come in.

The front window on the other side of the store holds all fashion items in the same palette and theme:
...but we're both back at work now, and getting ready to change it up again :)

We'll be pulling in a 'faux' bed & headboard to show off some nautical linens
and more red, white and blue home decor elements.
The window on the other side will be re-focused on fashion...
June 22: Mission Accomplished:
 Above: the Right window, formerly filled with staging platforms and fashion,
now displays a 'bed short' (a table made up as a bed) to feature home decor.


Above: The Left window focus is still fashion and entertaining...
The stacked wood spools have been removed, replaced by a table setup
that features merchandise for entertaining.
We re-dressed the mannequins and hangers in the other half of the window,
after shifting the position of the backdrop by a foot.

This mid-summer change helps us make the windows look fresh and exciting to customers
while sticking to our seasonal VM plan - saving time and labor.

Selecting a general theme and a seasonal color palette is what works for us in this resale store.
The choice of a patriotic palette for summertime is easy, and draws customers like flies.

Displays with bright beach-y colors and themes would work well, too!
.
Find more of my posts with 
Red, White and Blue display inspiration:


here

here

here
and on my Pinterest boards linked in the sidebar

.
#WhatsInYOURWindows this summer?
share your display photos and join the conversation on my facebook page!

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK