Winter Displays on the Cheap

winter displays

What are you featuring in your windows and front zone displays right now?  

Have you restyled them to reflect the season and provide fresh inspiration - or are you waiting for new merchandise to arrive? It's very simple to refresh existing merchandise to look new and appealing to customers. 

It's important to get a fresh start after the holidays
Your customers will be coming in with gift cards, gift certs, and money they received, and they deserve to see fresh new ideas. Inspiring them to buy what you offer can be as simple as taking what you already have and combining it in a new way to reflect the season.

The tableware display shown in the photo above features white Vietri pottery, along with gorgeous brown linens, whimsical dotted glassware, and since this was during my stint creating displays at Columbia Winery, of course a lovely wine is included. This look is a perfect mix for this 'bridge' season of late winter to early spring. Simple, contemporary, classic, and warmth of color & textures draw the customer in. Huge bare branches bring nature inside - you could even hang crystals (or leftover snowflake holiday ornaments) from the branches to add movement and sparkle to the display. 

Most of the products shown here were in displays in the store during the Holidays: the white Vietri was paired with red linens and snowflakes. The brown linens were displayed with brown pottery and pinecones. Combining them with new elements and a few fresh props creates a fabulous new look, inspires your customers, AND saves you money. 

Go out on your sales floor and look at the components you already have - 
what possibilities exist to rethink, restyle, and sell them at full price right now?
Use leftover Christmas merch for Valentine's Day? Yep! Look HERE

Image Credit: Taken by DWK 2007; courtesy of Columbia Winery

1 comment:

  1. Great ideas, Debi:)Happy New Year to you and your loved ones:)
    ~Debra xxx
    Capers of the vintage vixens


my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK