Retail display is as much about telling your brand story as it is selling products...
This is a January display in the front of a winery gift shop
[one of several where I provided visual merchandising + retail design services]
This is a January display in the front of a winery gift shop
[one of several where I provided visual merchandising + retail design services]
It's a perfect mix for this 'bridge' season of late winter - early spring.
Better yet, it starts inspiring customers the MOMENT they walk in,
enticing them with wonderful products beautifully presented
to enhance their enjoyment of wine, food, entertaining, and fine living.
enticing them with wonderful products beautifully presented
to enhance their enjoyment of wine, food, entertaining, and fine living.
This area of the shop, straight in front of the entry doors,
served as a statement of who the business IS and what they offer their customer -
and THAT is branding 101.
served as a statement of who the business IS and what they offer their customer -
and THAT is branding 101.
I loved this area and coming up with seasonal themes for it -
it's the first thing you saw when you walk into the winery.
Because of the location, it was dramatic. So we always went BIG here.
In this winter display, we integrated large-scale props reflecting nature outside:
Product features are most importantly the wine with the newly designed label,
along with sculptural pieces of Vietri pottery in white ceramic,
along with sculptural pieces of Vietri pottery in white ceramic,
gorgeous brown linens, whimsical dotted glassware,
large rusty planters used as pedestals, and furniture made of branch-shaped metal + raw wood.
Props are HUGE moss-covered tree branches paired with fake ferns and florals
large rusty planters used as pedestals, and furniture made of branch-shaped metal + raw wood.
Props are HUGE moss-covered tree branches paired with fake ferns and florals
that reflect the natural theme of the products.
Lest you think that it's all about going big, here's proof that even small details matter:
More Vietri from the front display, this time a cake pedestal.
My assistant for the day, my daughter Anni took one look at it and said "It needs a cake!"
- but we did not have a cake.
- but we did not have a cake.
She went to work with a few stacked nested baskets and napkins,
quickly creating this confection as a perfect finishing touch.
quickly creating this confection as a perfect finishing touch.
that inspired customers to purchase every last cake pedestal in the display!
Tell Your Story Visually, because no one else can do it like you can...
Tell Your Story Visually, because no one else can do it like you can...
winter displays,retail display,display ideas,seasonal display,brand image,winter,display tips,
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