Valentine's Day Color Story

Here's a simple way to get a 'Valentine's Day' vibe in a retail store display
without actually having any holiday-specific product IN it...
build a color story, 
then punctuate it with a few cheap heart props!

Click 'Read More' for the step-by-step tips on building a color story...



 In the window display of this resale store 
(upscale thrift/secondhand) 
here's how it works:

* the 'fixtures' are white: a white loveseat, a white glass-door cabinet, and a white screen
(which is actually made by using the tall glass doors from two shelf units)

* the display is built around fashion - from clothing to accessories,
including shoes, handbags, scarves, belts, glasses, jewelry, and a few ornate picture frames.
It's all PINK!
Even the black and white funky jacket on the mannequin has hot pink in it...
the contrast is good for the composition!

* the 'props' are shopping bags with pink designs & designer logos
(which continues the fashion story), two little gray felt gift bags with pink hearts,
and some fun hearts made from scrapbooking paper in pink prints that hang from pink ribbon.
(those spin and attract attention)
 * lighting: two uplights and overhead track lights illuminate the mannequin 
and the clothing displayed on the loveseat,

To change out this window display, all of the pink can easily be removed 
and another color placed on the mannequin and on the fixtures...
using bright green and yellow home decor accessories would work perfectly
as a visual and conceptual change of pace for the coming spring months!


Don't miss more Valentine's Day decor and retail display ideas on my February Hearts Pinterest Board
 along with other merchandising tips in the Valentine's Day posts here on my blog!
(psssst: I'm on Instagram, too!)

No comments:

Post a Comment

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK