Giftbeat magazine article



Many thanks to writer Sharon Bopp and editor Joyce Washnik for their interview with me in the October issue of Giftbeat Magazine. I just received my copy today, surprised to see a PHOTO of me on the front page, above. (I assumed it would be printed really small with my contact info at the end of the article....)The print version is only a segment of the interview; to read the remainder plus a sidebar 'Tip List' for Holiday Displays, members can check out www.giftbeat.com and enter their password to view subscriber-only content.

Edited to add: Actually, I just discovered that the 'Tip List' I provided wasn't used, so the additional info is a few lines about the importance of post-holiday display tactics. I will find that tip list and post it here on the blog for you...

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK