A Little Bit Country...


Susan Wagner emailed me yesterday to let me know that the newly improved Country Business website is up and running! Don't shy away if your business is not 'country' in theme or style - the site is a valuable resource for any kind of retail shop. Advice on many facets of retail is helpful to seasoned shopkeepers and fledgling business alike!

A few months back. Susan contacted me and asked me to participate in their panel of 'retail experts' to answer reader questions. The first question sent to me is in regard to purchasing products for holiday sales - check it out here! (And ignore that very old photo!!! I've asked them to update it....)

The website is also featuring an article I wrote for Country Business a few years ago... 'The Art of Display'. Lots of great visual merchandising advice in there!

2 comments:

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  2. That deleted comment was a spam advertisement for furniture. Pathetic marketing tactics.

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK