She Gets the Last Laugh...


And OH what a laugh it is!!!!
My video with Tammy Gilley of Tammy Gilley Design is finally up on the Gift & Home Channel.

View Video on YouTube.

Even though Miss Tammy was the first 'guest interview' segment I filmed, it's been released last. In it, you'll see some of Tammy's creative ideas for display, products, and of course hear her legendary giggle. I dare you not to smile when you do!!!

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK