Bloomingdale's Window Display Contest: AP Entry


Check out Apartment Therapy's entry for the Bloomingdale's Window Display Contest - read Maxwell's post and see his conceptual design & choices. His post & plan include lots of good information on planning a window display for you to learn from {plus some pretty entertaining comments from the peanut gallery!}

You can keep up with the Bloomie's window display challenge here.

image credit: Apartment Therapy

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK