Deb's Video Series

 
Are you a retailer who sells product at home shows?
A wholesaler who sells products at gift shows? 
A dealer of handmade, vintage, or antique goods 
who sells at antique & vintage barn shows? 

Are you a first-time Farm Chicks Show vendor, 
wondering what you've signed on for?!

I have a great resource to share with you:

In 2008, I filmed six videos at the Farm Chicks show
to be broadcast on the Gift & Home Channel (now defunct) for retailers.
The videos contain information about successful visual merchandising, 
combined with interviews of some creative women 
who are very experienced and successful in this area of business:

Serena Thompson and Teri Edwards, The Farm Chicks
Heather Bullard, of Present Past Collection
Bari J. Ackerman, of BariJ Designs
Tammy Gilley, of Tammy Gilley Studios
and me!


Oh, and I was a blonde back then ;) 

Image Credit: DWK images 2007; 
Thank you to the Emmy-award winning video crew from Peak Video Productions in Spokane, Wa.

2 comments:

  1. Thought you would probably be in town for The Portland Gift Show and we would enjoy having you visit our shop for some more display ideas! We are located in Gresham and have only been opened 6 months but with your video help, we have created a market!! Thanks Deb!!!

    ReplyDelete
  2. Filming that video with you was so fun, Deb!! xoxo

    ReplyDelete

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK