Telling MY Story....

Thank you to the wonderful staff at Yarn Market News & Soho Publishing, for including me in the YMN Smart Business Conference 2010 over the past few days. Karin, Jessica, and Gabrielle took such good care of me and everyone else at this event. It was an altogether enjoyable experience, meeting so many people who are creative, passionate, and headed for success in their businesses.

It was my pleasure to present a seminar to this marvelous group of people, I tell ya'. I speak to many varied groups of retailers and business owners, and can unequivocally say that the reception I received at YMN was among my very best experiences ever. If you are visiting my blog after being at my presentation, welcome - and thank YOU for such a warm welcome to your industry! You are all proof positive that good business is about good relationships.
It was also fun to reconnect with Linda Cahan, fellow speaker. Linda and I have known each other for eight years, through our involvement with gift shows on the West coast... we've been onstage together before and always have fun! Linda and I enjoyed the 'Panel Discussion' session, where we had the opportunity to answer questions and refer to slides brought in by local shops. So much inspiring information...
Speaking of inspiring, check out the cover of the March issue of YMN Magazine for Yarn Shop niche retailers. Look closer. Those aren't tomatoes, my dear readers. Those are made from YARN! Every issue of this to-the-trade magazine offers us stellar visual inspiration and loads of resources, info, and material for shop owners to use. I am blown away by the attention to detail here, and editor in cheif Karin Strom is the driving force behind these 'visual puns'... way to go, Karin!

You can find more of my thoughts on the use of color in a retail environment in this issue: Kristine Hansen interviewed me, along with other visual, design, & color experts, for her article 'The Colors of Money'. It can be found on pages 34-35 (continued on 43). 

I've posted more photos of my stage displays and presentation on my Facebook page. In the next week, I'll be creating new posts here with photos & info taken from my presentation - including where you can get those AMAZING props I used on stage!!! Stay Tuned...

1 comment:

  1. Those tomatoes are so cute. I saw some darling felt food on another blog today too. I think it was over at the Nester's.

    Happy Saint Patrick's Day!

    : )

    Julie M.

    ReplyDelete

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK