Tips & Tricks for your Trade Show Displays

 It's gift show season again, 
and for those of you who participate as exhibitors/vendors,
here's a re-run of a post I wrote a few years ago

In it, I offer up some tips, tricks, ideas and information
about how to maximize your presence at shows,
using some of the marketing opportunities offered by management.
And just exactly what those 'Exhibitor Display' areas are for!

Having created exhibitor/vendor displays & seminars at the 
Denver, Seattle, San Francisco, and Portland Gift Shows,
I've seen the good, the bad, and the ridiculous -
click the link above to read all about it.

1 comment:

  1. This is so helpful. I think this applies to vendors selling on etsy & showcasing their items on their blogs.

    Way to go! Helping others!

    I see e-videos on YouTube in your future.

    Have a wonderful day.


my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK