recipe for a pop-up store:

Start with a 50' by 300' empty goat barn at a fairgrounds complex

 Fill a 50' X 50' area with goods from 65 vendors, 
all in inspiring displays and brand-image building scenes,
creating a country store (as shown above)

and then...
go even further:

Drive a vintage truck into the other end
and surround it with hay bales & tables for a bingo game setting

Load in 20 vendor booths filled with antique, vintage, and handmade artisan goods 
(*Note to PA system announcer: Art-I-Sahn, not Ar-teee-si-an)

Do all that in just two days
(yes, TWO days)
and then
Invite 25 thousand people to come shop for three days

 then
tear it allllll down in four hours
and end up with an empty barn again

Sound like fun?
It actually was!
The FOLK Magazine staff, volunteers, and vendors
did a stellar job on this event. 

FOLK Magazine sponsored this venue this month, 
as part of  a larger flea market event in Springfield, Ohio.
Having a pop-up presence for our brand at shows like this
enables us to reach the goal of 'bringing the pages of FOLK magazine to life'
and exposing our vendors & products to a whole new customer base - 
while also sharing what our publication is all about.

We set up another store on Main Street in Beaver Dam, Kentucky
this past weekend, as well (but I wasn't there, so I have no photos of it)
and there are many more in the works!

Have you had any experience with a pop-up store?
What are some of the best ones you've seen?

1 comment:

  1. Love pop up stores/shops. I think they're a great way to market your product and get the word out. I live in Downtown LA and there was a pop up coffee shop/art gallery that happened for one day across the street from where I live. There was such an energy and buzz about the place because it was only there for one day.

    Love your blog and I read it to get inspiration and help for my own retail display/mannequin blog! Thanks!

    Chris
    Mannequins For Sale

    ReplyDelete

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK