Display Inspiration: 'Handbag Hairdo'

I am always on the lookout for imaginative, unique visual merchandising concepts. 
There are so many creative people working in retail, designing displays and store decor,
that there is no shortage of brilliant ideas to be inspired by... like this one.

A mannequin in a quirky, sassy pose
placed on top of a weathered metal filing cabinet
wearing a HANDBAG on her head - reminiscent of a beehive hairdo.

Inventive! Playful! Imaginative!
THIS is how product presentation reaches new heights
[pun intended]

And for those who think they have this figured out,
no, this is NOT an Anthropologie store!
It's.....Wait for it.....


[Find out what and where this store is, after the jump....]


GOODWILL!

This photo is from the Orange County (CA) Register newspaper story 
about the new 'Goodwill Boutique' store opening near me!

The retail boutique concept is a new direction for the grandfather of thrift stores,
known for generations as the superstore of secondhand goods.
Launching these smaller shops in retail malls 
is how 'GW' is reaching out to a younger, hipper, more DIY crowd 
with a new way to sell old stuff.

They've re-branded, re-designed, and reached out
to a growing market demographic - 
 and they have CLEARLY hired some 'of the moment' talent for the VM team.

SMART!
 
[The new Goodwill Boutique store is located at 502 East First Street,
in Larwin Square Center at Newport Avenue, in Tustin, CA
...and you can BET I'll be there on Friday morning bright and early, 
to see what MORE they have in store!]


No comments:

Post a Comment

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK