Published: BROADWAY+THRESHER Magazine

Broadway+Thresher Magazine July/August 2013
I am pleased to have contributed editorial content to this brand new lifestyle publication.
My story 'To Plant A City' features award-winning independent filmmaker Tyler Faires,
as he documents the growing Locavore food movement in Northern California.

You can view the story and my interview with Tyler here

 BROADWAY+THRESHER GIVEAWAY:
The magazine is giving away two copies of Tyler's award-winning film 'To Plant a City',
provided by Tyler - ENTER HERE
 
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Order a print copy of Issue I here
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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK