Forward-Thinking Design

I stumbled across this image that I snapped at the Seattle Gift Show back in 2009...
it's the Lollia booth, located on the Skybridge between the North and South halls of the Washington State Convention Center.

I love everything about this booth design and displays. Everything.

It perfectly fits the feminine nature of the product line and the brand image. It reflects the burgeoning (even in 2009) style of using reclaimed materials in displays. The tight color palette is crisp and clear and does not distract from the products. The curvy table legs and chandeliers and wallpaper motif again reflect the brand's feminine aspect. And chandeliers? HELLO? In 2009, they were just about the hottest design motif in Christendom. There's light to draw you in. There's a spaciousness that allows everything to be seen at a glance - but enough detail to draw you closer. Nothing is jarring or distracting - your eye goes EXACTLY where they want it to go: dead center.

Perfection. And forward-thinking, because this tradeshow booth display would work just as well today as it did five years ago. And it could be replicated in every store that carries these products. That's good design.

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK