Last evening, I was watching a documentary about the history of the Academy Awards,
and observed that a part of the older ceremonies was to describe the category being recognized.
For example, before "In recognition of Art Design, the nominees are..." was uttered,
something along these lines was offered:
"Production and Set Design is the practice of turning ethereal words and ideas into a very real and controlled environment, one that encompasses the history of the characters while providing a space for them to grow and evolve before our eyes as the story unfolds. It is the crafting of 'place', the creation of new unseen worlds and times, and the visual representation of the mood of the story using lumber, paint, fabric, and furniture..."
See how that translates to YOUR store design after the jump...
See how that translates to YOUR store design after the jump...