Brand Impact: Daisy*Shoppe

I discovered a charming little shop this weekend,
and it perfectly illustrates the concept of 'surround your customers with your brand':
Meet Daisy Shoppe!
 From the store logo on bags, signage, and even tee shirts
to the color palette threaded like ribbon through the store space,
this place is one of the best at telling their own story:
They are happy, and fun, and sweet, and pretty, and sparkly, and PINK.
(and black and white and gray and ivory and a few other pastels)
...and they can help YOU be happy, fun, sweet, pretty, sparkly, and pink, too!

The entry display is currently themed for Valentine's Day,
featuring large and small products from tableware to underwear
that would be a perfect gift for a girl you love... 
all in one very visible spot to make shopping easy.
 the centerpiece of the display is a vintage plastic typewriter painted soft pink,
with a graphic image that - once again - tells the story.

 Merchandise displays are clean, crisp, layered, inviting, and colorful:
They cross-merchandise product according to color and theme,
racks are filled in groups of color which all makes shopping for your faves easy.

The overall effect of this space is pleasing to the eye and the spirit...
the store was busy and yet everyone was calm, enjoying the environment, 
browsing, and filling their arms with items to purchase.
The cashwrap is simply a fab piece of furniture cabinetry, 
painted hot pink so as to be impossible to miss no matter where you are in the store.
Behind it, a gallery wall of art and quotes shares the philosophy and style
of a store that is unabashedly feminine.
Merchandise is tucked into side shelves and on the counter,
making impulse buys nearly impossible to resist.

The window displays are what initially caught my eye...
Simple paper hearts hang from lace ribbons. Mannequins in pink, white, and red apparel.
Nothing gimmicky, nothing expensive - but they caught my attention and made me go in!

I applaud the owner & staff of these three stores 
for the excellence in presentation they have achieved!
These are all very simple 'do-able' ideas that any store can use to improve their visual impact.
It doesn't matter what you sell or what your brand is, or what color palette you use...
just know what story you want to tell your customers  
and tell it well through every choice you make.

Though the staff was very kind in letting me take a few pics,
I was trying not to annoy them by snapping a ton of photos.
There are a few resources online so that you can see MORE
of what I find to be perfect branding, visual impact, and retail store appeal.
 

Visit Daisy*Shoppe online
and hear a little about their history and philosophy.
View more photos of displays inside Daisy*Shoppe stores:
parenting OC magazine
(scroll down to see the 2015 retail awards 'best boutique for mom' winner)
cute & yummy blog
images on google

...and after you look at all that, ask yourself
'How can I make MY store look that pulled together?'
If you can't answer that, send me an email. I can help you!

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK