Grin & Bear It.....


Yes, that IS what you think it is: A Christmas Tree.
(One of my favorites, actually....located in my fave residential client's family room, you can get a peek of it thru this oval window overlooking the front porch. So one of the three dozen stuffed bears that inhabit the tree is always placed so that he is peeking out the window. See his friend hanging upside down behind him? The boys LOVE those upside down, cartwheeling bears. And the 'boys' are taller than I am now.)

Yep, it may be summer (here in Seattle, that would be a relative term that we read on the calendar but don't experience until after the 4th of July) but here at Diva central, I am in the thick of preparing bids and writing letters of intent and booking my holiday decorating season. It's all part and parcel for working with resorts & retail establishments - we work two seasons ahead for the most part. While I won't be installing any of my clients' decor until at least mid-October, all of the preliminary paperwork gets handled now.


I'm also busy looking at lists and photos of what merchandise will be appearing for holiday displays in my client's shops, so that I can keep my eyes open for fixtures & props that set off those product lines to their best advantage. I've got some big garage sales, antique shows, and markets to visit this summer, and I want to have a list of things to keep a lookout for.
Do you do this? Planning ahead for a season - especially Holiday/4th quarter - can make a big difference in your store's appearance. When you wait until the week before you install new merchandise to think about displays, you are limiting yourself AND your money. By watching all year for things you can use to create wonderful focal point displays, you can find bargains and amazing one-of-a-kind props to use. And summer is the perfect time to hit all of the garage sales and thrift shops, so make your list and get out there.


O I know you are busy - we all are! - but you can take five minutes and pull over to that garage sale you pass on the way home on Friday. And look - there's a kid's wooden high chair for five bucks! Paint it baby blue, stick a fake four foot tree in the seat, and hang all of your pastel pink n' blue 'Baby's First Christmas' ornaments on it. Add a few soft snuggly teddy bears (upside down, of course!) and TAH DAH! Way more impact than pegging them on slatwall. You've invested five bucks and a can of paint, and your customers will OOOhhhhh and AAAwwwww over it. Sales will soar. You'll become a recycle-redesign-reuse addict like me! (Which is a very good reason to thrift, ya know...but that's another post).

I know, I know - "Deb! Don't talk to me about the Holiday season yet!!!" (Which was actually a response I got from a prospective client!) It's enough to make your head swim....tho I guess I could count our ugly gray June Gloom as a better atmosphere in which to focus on winter holidays than if the sun was shining and we had temps in the 80's. But OH would I love to have some 80 degree days so I can sit on the beach while making my lists and checking them twice! (I've heard that's what Santa does.....)

ps: Blogger is apparently having issues with the spacebar this morning.....

1 comment:

  1. You make me miss merchandising. My store is only 300 sqf and it hadn't done any seasonal before me. I bought my first tree last year. they all thought I was crazy but that one tree changed the whole mood of the store.

    ReplyDelete

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK