BRILLiant Ideas


My friend Steph just posted a link on our Women Take Wing! forum. Seems one of her friends forwarded it to her, and she just had to share it. I can see why! SO, now I have to share it with all of you!

"HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British investment company Lion Capital.

Go to http://producten.hema.nl/ and take a look at their web page. Turn your sound up, too.You can't order anything and it's in Dutch... but just wait a couple of seconds and watch what happens!"

Seriously, this is a RIOT! Makes me want to visit their stores to see what they do there!
(It also makes a good point for using your business personality in your web design. I'm just sayin'....)

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK