I Went to a Garden Party...


I just love meeting new people, new entrepreneurs with positive energy and a great outlook who are starting a business because they KNOW they can help other people lead better lives. These are the people who will succeed!

A lovely gal found me recently through the Faded Elegance blog & store. She asked Kimberly at Faded who had designed the store blog, and she was directed to me. We met a week ago and instantly hit it off - and found we have a great many things in common. Our name, for one - she's Debi, too! She's also spent years in the visual merchandising field, designed event decor, as well as home redesign & holiday decorating services. And she loves antiques! Amazing.

In any case, Debi is a wonderfully creative florist and event designer who has started a new business - 'Garden Party' - and she needed a blog and some marketing materials. So, I went to work, creating a custom graphics package - from blog background & banner to coordinating brochure & biz card - for her brand-new business.

It's been a fast project with a quick turnaround, and we met today to click that button and make her blog 'public'. Such excitement! She's busily spreading the word about her new blog to friends, family, business contacts, and bloggers that her blog now links to, and I thought I'd do my part to introduce her to the Bloggiverse by letting you know about her.
One look at her photos here should make you want to run over to her blog and see what else she's done and can do for you! From weddings to events, parties to home redesign, color consults to holiday decor.... she does it all with a FABulous sense of style and her own charming personality. Go on over and Welcome Debi, won't you?!
All photos, logos, advertising & marketing materials shown above are copyright 2009 Debi Bock & Garden Party, designed by DWK all rights reserved. Use prohibited.

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK