Business - DIVAstyle!

Divas Doing Business: What the Guidebooks Don't Tell You About Being a Woman Entrepreneur
by Monique Hayward
Released Feb 19, 2008

I just ran across this book tonight, while investigating the many entrepreneur groups on Facebook. Since so many businesses are facing uncommon obstacles right now, this one sounds like a common-sense approach to dealing with challenges. I thought you would find it a valuable resource...and I am not being paid to endorse it.

About the Book (according to Amazon!):
Her husband wants sex, the bank has denied her small business loan, creditors are after her house, her kid's big school play is tonight, and her top employee just resigned. One more straw and the camel's back surely will break. Welcome to Divas Doing Business: What the Guidebooks Don't Tell You About Being a Woman Entrepreneur, arming women business owners with the tools and firepower to tackle the unique situations that will test their resolve, strength, and spirit as they start and manage their businesses.

About the Author:
"Monique Hayward, whose corporate experience includes a wide range of marketing, business development, public relations, and communications positions at Intel Corporation and Tektronix, Inc., has shared her expertise through mainstream media outlets such as the Denver Post and CNN. Monique is now releasing her first book, "Divas Doing Business: What the Guidebooks Don't Tell You About Being a Woman Entrepreneur".

Monique has spoken of the difficulties of shopping a book proposal in today's economy - given the recession, publishers are quick to shut the door on first-time authors. Monique decided to bring the book to market herself - a truly entrepreneurial response! Monique also owns and operates Dessert Noir Café & Bar in Beaverton, Oregon (, which she opened in January 2005."

To purchase this book, go to the author's blog for options:
or click on the title to this post, which will direct you to

The author will donate a portion of the book's sales proceeds to PLAN!T NOW, Morgan Freeman's charity that provides information and assistance for victims of natural disasters. Learn more about PLAN!T NOW at Mr. Freeman provides the introduction for Ms. Hayward's book.

1 comment:

  1. Hi, DecoDivaDebi -

    Thank you so much for the comment you left on my blog and for posting the information about my book on yours. I really appreciate your help with spreading the word!


my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK