We've Got a Theme Going On Here...

This is the official poster for the 2009 Skagit Valley Tulip Festival, a world-famous month-long event located just 20 minutes North of our farm. Notice the old rusty truck in the background, holding wooden crates to be used in the harvest of tulip bulbs in the valley?

Did you also notice over there >>>>>> (in the right sidebar Amazon carousel) the book on visual merchandising with the rusty old truck in a display on the cover?

Not sure if it's providence or coincidence that my last post had photos of not one but TWO rusty old trucks in displays! Creativity seems to work that way, though. Once you've focused on something, you start seeing it everywhere....

1 comment:

  1. Hi Deb!!
    Thank you...from you that's encouraging! I'm plugging along in Blogtown;) Love the Skagit merchandising as well, the perfect cure for Spring Fever too!

    Hope to talk soon,
    Garden Party


my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK