Columbia Winery Remodel: BEFORE...

These BEFORE shots are of Columbia Winery over the past few years. Take a good look....

.... scroll down to see part of the process and the amazing AFTER photos....


  1. I could not see where to scroll down and see the "after" photos.

  2. Catherine, you must have viewed this post separately. This link will lead you to the 'Final Reveal' post:

    (FYI: when originally published, the 'before' post appeared on my blog ABOVE the 'after' post, so you scrolled down to see it)


my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK