....During......


These photos show just a few of the components of the Interior Design Concept Plan that I created last fall for this project. I compiled all of my work into an entire book/binder, outlining the design concept, filled with content information, material recommendations & specifications, specific ordering resources, and reference materials. That book was delivered to the company on December 15, 2008. There are many more resources than this included in it, but this gives you the general idea of how a project goes from 'before' to 'after'...

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK