Display is Like Playing Dominoes...... Everything Moves!

Changing your store displays for each season is VITAL!

Variety is needed each month to keep customers interested and returning.
The photos above show a sunny, bright, cheerful summer look 

in the front room where you enter this darling vintage boutique.

New product had arrived, so it was time to feature it in the front room. 

In a small shop, when you move one item, it affects everything else. 

The product that was here was relocated to another room - 

which meant that everything in that room had to be rearranged as well, 

to accommodate the merchandise. 

It's like lining up dominoes and watching them fall! 

[I'm not sure if it's an 'official' industry term, but 'Domino Effect' certainly applies here...]

So, I'd like to know: how often do you change the displays in your store? 

Windows? Front of Store/Entry? Interiors? Point of Purchase? 

Have things been the same for longer than a month? Two months? THREE months? 

Hey, folks, retail is change! 

If we never brought in new products, we'd be outta' business. 

Same is true with displays - you have to mix it up, move it around, make it fresh and new 

to stop your customers in their tracks. 

Otherwise, they just walk on past, thinking 'Been there, seen that.' 

Yes, it's work... it's time... it's effort..... 

but it's a foolproof way to increase customer awareness of what you offer. Isn't that worth it?!