Five Star Design

Designer and HGTV show (Rate My Space) host Angelo Surmelis has designed a new line of affordable furniture. Not only is it great style, but it's available at Costco! The classic transitional shapes, friendly patterns and vibrant color combinations all speak to easy living and comfort - as well as reasonable price points. I love to see this kind of common sense used by designers and manufacturers alike. Go Here to ShelterPop to read more.

I love this promo shot because it shows the wide range of furnishings and fabrics available. Good move. But I love it mostly because the wonky angles and haphazard positioning of pieces conveys the energy and playfulness that are hallmarks of Angelo's style - it's a statement of brand image, even though there is no signage or designer name anywhere in it. His smiling face and trademark jaunty straw hat are all he needs to stand out. It's perfect. Angelo has a blog, too!

(And if I were rating the furnishings in that space, it would get five stars*****)
Photo Credit: ShelterPop

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK