Letter Perfect Displays

I was at the Sand Point Antique & Design Market on Sunday, and the vast array of great merchandise was astounding - second only to the marvelous displays that dealers created to show them off. Above and below, you see the stunning booth created by DeWayne Lumpkin. He's an interior designer and the owner of Home Economics, a home decor store in Grants Pass, Oregon. This was his first time at Sand Point, hot on the heels of a successful showing at the Seattle Gift Show. I love the graphic impact of the white mannequins against the black backdrop.
DeWayne's product offering was mainly the 'hot item of the moment' bus destination rolls. Graphic and contemporary, they have a vintage charm that works with varied design styles. DeWayne shared with me a few of his incredible ideas for a product line utilizing these materials - he is right on the cutting edge of the trend, folks. Brilliant mind for merchandising & sales! He shared his space with veteran antique dealer Susan Wheeler of Pink Lemonade (no web page, sorry) and their combined products made for a very intriguing booth.
People obviously loved it, as it was busy all day long. If you'd like to see more of DeWayne's merchandising magic, including shots taken in his store, check out his portfolio. Great ideas there!
Above are a few shots of our Retreat space at the show. Designers, decorators, and shop owners bought nearly everything in sight. I take great pleasure in hearing comments like 'I NEVER would have thought to do that with it!' and 'What a GREAT idea... Inspiring!' because to me, it's as much about providing inspiration and ideas to customers as products. Bring the goods, then show 'em what to do with it!

My booth designs for our products are like rooms in a home - only accessorized to within an inch of their lives. I create an environment that immerses them in our story. Retail is theater and I go BIG! And it works - attracts attention, inspires, and facilitates many conversations about what we do and how our customers benefit from it.

I do wish I had snapped photos at more booths.... I was just too busy. I will say that Linda at LuLu's, JoMarie at Rose~Marie, the guys at JohnBob CoolJunk, and Debi Burton at Ormolulu had absolutely beautiful displays! Suffice it to say that display is important in every kind of retail venue.

1 comment:

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK