Table for Twelve....

So.... Deb's been saying for ... oh, how many years now???.... that using thrift shop furniture as fixtures & props can be fast, cheap, easy, 'green', and add tons of personality to a retail store. Yes I have. Some of you listen and get it. Some of you frown and shake your heads and say 'TACKY'. Yes, you do. Admit it.

Well, thrifted furniture fixtures & props just hit the big time, my friends....
Check out this SWANKY style, presented by Le Vigne, a new wine shop in Greenwich Village, New York City, that is style personified. Working with a small budget ($25K) to open a new store left the owner with limited funds and options for merchandising. (Sound familiar?) Resourcefulness, imagination, and creativity turned out to be far more valuable than greenbacks in this case.
They've taken a slew of thrift shop furniture, restyled it, reformed it, redesigned it, and repainted it to create wholly unique and original fixtures to display their wine on. Genius. Brilliant. Stylish, Eyecatching, and a bit humorous - sort of makes me think of what a house might look like after a GREAT party with lots of good wine! If this doesn't prove my point that it's easy to be creative and green, well, I don't know what does. Apartment Therapy has a great write-up and photos of this shop... get over there!

(How I wish any one of the wineries I've worked with would have let me do something this amazing!) The idea would translate for any kind of merchandise at all, though - so get busy!

Image Credits: Sparrow King for Apartment Therapy, as found through VMSD search for La Vigne NYC.
Apartment Therapy asked me to 'also credit the photographer, Sparrow King'. So I added that.

On September 27, Spurse asked me to include the following credits, which include photo credits... I'm not certain, but I believe the Apartment Therapy article/post was written by Sparrow King, using photos by Madlab. In any case, here are the design credits:

Design credits for the entire brand and installation go to: MADLAB + SPURSE, a collaborative effort between an architectural design firm and an artist collective. Photo credits: MADLAB

More information about MADLAB and SPURSE is at:
http://www.madlabllc.com
http://www.spurse.org


I recommend that you check their sites out.... amazing inspiration!

4 comments:

  1. Thanks for the kind words about the design.
    Design credits for the entire brand and installation go to: MADLAB + SPURSE, a collaborative effort between an architectural design firm and an artist collective. Photo credits go to: MADLAB

    More information about MADLAB and SPURSE is at:
    http://www.madlabllc.com
    http://www.spurse.org

    ReplyDelete
  2. Thank you for this expanded information, I appreciate you sending it. I will add it to the blog post right now.

    I'm also going to check out your site because I can't wait to see what other amazing installations you have designed! This is truly one of the best I've ever seen.

    ReplyDelete
  3. Thanks again for being so gracious about the credits. It's truly appreciated!

    ReplyDelete
  4. Hi! wonderful post! Thanks for using my images too! Sorry for the confusion. These photos are the ones I took. You can easily compare to the ones on http://www.madlabllc.com
    and see. Thanks!
    Congrats to all involved in the wonderful design of the store.

    http://simonontheside.blogspot.com

    ReplyDelete

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK