'Retail Display Challenge' Article, Part 3

The third of three segments of my recent article 'Retail Display Challenge'  is appearing in the OneCoast Advisor Newsletter and web site today. You can access it here, and links are provided to access the first two segments in the OneCoast archives.   

You'll find great information and inspiration for your store displays in these three articles, as I review three stylist's designs using the same product lines. All three of them offer excellent merchandising & sales techniques that you can learn from.

I originally wrote this article for Country Business Magazine, where it appeared earlier this fall. Thank you, OneCoast and Country Business Magazine, for sharing this information with more retail readers! For more information about OneCoast, and to sign up to receive this free newsletter filled with helpful retailer resources, visit their web site at www.onecoast.com

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK