Be Outstanding In Your Field... Research....

A new Snap!Retail newsletter is out today, and it includes my article on how to make field research work for your business. Leave me a comment here, and let me know how you look outside of your business at possibilities for growth, change, and evolution of your brand...

1 comment:

  1. One of my favorite things to do! Just wish I had more time to indulge in research! This time of year especially, I get inspired by garden stores. I don't sell plants, but springing the place up with plants, wicker, and salvaged "gingerbread" from old homes helps me sell other things!


my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK