Published: Supplier Global Resource Magazine

I was recently interviewed along with three other design professionals,
 on the topic of the design of wholesale showrooms.
Writer Ty Yu combined it all into
'Shape Up Your Showroom'
for Supplier Global Resource Magazine's May/June Issue.

You can find the article on pages 49-51 of their free digital publication.
Page 50 includes a tip list from me:
'What Every Showroom Needs'

To read more about showroom design, check out this post from my archives.

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK