Deb In Print: Entrepreneur Magazine online


I was recently interviewed by writer Jane Porter 
for an article in Entrepreneur Magazine 

'Five Retail Design Myths Debunked'  
also includes input from other retail design experts - and it's great advice!
The article released today on the Entrepreneur.com website - 


Included in Jane's article is Sarah Parker
owner of 'Wild Fibers' yarn shop in Mount Vernon, Washington.

I met dynamic young business owner Sarah at the Yarn Market News Conference in 2010, 
when I presented a seminar on retail store design and visual merchandising. 
Sarah hired me to help her with some details in her store...
and the girl did EVERYTHING I had suggested in my seminar
and my consultation with her. EVERYTHING!
I am really happy that Jane asked me for an example 
of how retailers can smash design myths successfully, 
and that Sarah received this 'nod' in print for all her hard work.

Read about what we did in Sarah's store in these posts in my blog archives.

Thanks for reading!


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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK