Published

FOLK Magazine has released their Fall 2012 Issue
FOLK is available in independent shops across the country, 
Barnes & Noble Booksellers, and on Amazon

my profile of American artisan  
Janet Sears of ReStitched USA 
appears on page 53

please visit Janet's etsy store , blog, and facebook page 
for more information about her products

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK