January 2015 Seminar for Vintage Show Vendors


I am excited to partner with Christie Repasy and Rita Reade for an upcoming event 
in collaboration with The Vintage Marketplace Antique & Vintage Show in Rainbow, California:

I will be presenting a seminar
on retail styling and booth design for vintage show vendors.

More Information after the Jump...



Included in the seminar will be a hands on demonstration of full 10 X10 booth setup using an on-stage display, illustrating how to build a booth with an effective and creative appearance. Handouts filled with valuable information for attendees to take home will be provided, and a question and answer segment will be held at the end of my presentation to help with your most challenging issues.

'Create Maximum Visual Impact In Your Show Booths'
 The content of this seminar is geared to meet the needs of those who sell products at shows.
This popular seminar is loaded with helpful information for vintage & antique dealers 
who sell at street markets and vintage shows,
though the information also applies to wholesalers with temporary booths at shows, 
gift show vendors, and artisans/craftspeople who sell at fairs and street markets.

Deb will present the principles of use of booth space, layout, fixture & furniture placement, 

scale, color, and basic display techniques. 
Utilizing these principles as you select products and props, and then plan and set up your booth, 
will help you to make a huge visual impact amid close competition on the show floor.

* Find out how to get big effects for little money (and weight and setup time). 

* Get the scoop on where to find cheap materials and props.
* Learn how to plan ahead to display your products effectively, 

and to provide inspiring design ideas along with merchandise to draw in customers.
* See how easy it is to create stories and themes with the merchandise you sell - 

even if there aren't multiples of any items.
* Discover how easy it is to create 'photo ops' in your booths at shows - 

because you DO want your booth to show up on social media!
* Hear why it is important to create a 'brand image' and use it at a show.
* Understand why using space wisely & effectively will help you 

get more people entering and shopping your booth.
* Leave with a slew of ideas, inspiration, information, and a written outline 

that will help you remember everything you just learned!

WHERE: The Oaks Park, Rainbow, California (near San Diego)
WHEN: Saturday January 31st, 2015

1:00pm – 3:30pm $48.00 register here
Click 'Read More' link for continued information...

A visual designer for over 35 years, Deb has worked with many vintage vendors and retailers 
to create stunning (and award-winning) booth settings and product displays. 
Deb has participated as a vintage vendor with her former business 'Retreat'
in the largest vintage industry shows on the west coast: 
The Farm Chicks, BarnHouse Marketplace, and Remnants of the Past
and produced the Petite Retreat and Retreat Vintage Marketplace shows in Washington state.
Her displays and products have been published in magazines including Where Women Create
Romantic Homes, Somerset Home, and Better Homes and Gardens.
Deb also writes the DIY home decor blog HOMEWARDfound Decor.
Find out more about Deb on her website at DebiWardKennedy.com.

Want a sneak peek of what the seminar will be like?
 
Back in 2007, Deb produced a series of six videos
 filmed at The Farm Chicks Antique Show in Washington state, one of the biggest vintage shows in the country. 
 The videos are chock-full of information and inspiration for making show booths (AND retail stores)
imaginative and highly entertaining visual experiences. 
Deb interviews successful vendors and discusses why their booths and displays WORK.

You can view the videos on YouTube here: http://www.youtube.com/playlist?list=PLF12DDE6B50BC2D21
.

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK