3.02.2018

NEW 'Specialty Shop Retailing' Book

Visual Merchandising photo by Debi Ward Kennedy appears in the new Specialty Shop Retailing book by author Carol Schroeder published 2018
the 4th edition of the book Specialty Shop Retailing released last month,
with this revised and expanded edition offering an in-depth education for any retailer.

aimed at stores offering a specific product mix to a targeted niche demographic, 
the wealth of information within the pages will be of help to every retailer - 
from those who've grown up to take over a venerable family business 
to the entrepreneurial generation striking out to make their own mark.
whether you've been at it for years, or are just starting out, 
this book WILL help you - so get your hands on it and read it cover to cover!

I've spent a lifetime providing visual merchandising services to specialty retailers large and small - 
wineries, hotel gift shops, scrapbooking stores, local yarn shops, and finally,
the highly niche-dependent Walt Disney Corporation.
as i have learned through hands-on experience and through success and failure,
this kind of retail is not the same as 'we offer it all' department or big box stores, 
and this book provides an educational resource for attaining success in your specialty niche.
I highly recommend it!

author Carol Schroeder and I have been speakers at the same retail industry events for decades.
we have concurrently contributed to many of the same retail resources, 
including a killer visual merchandising Pinterest board ;) 

I am honored that she asked for a contribution from me for this book...
Visual Merchandising photo by Debi Ward Kennedy appears in the new Specialty Shop Retailing book by author Carol Schroeder published 2018
Carol included this photo of one of my displays for a winery on page 171,
in the 'Visual Merchandising: Displays That Sell' chapter:
Visual Merchandising photo by Debi Ward Kennedy appears in the new Specialty Shop Retailing book by author Carol Schroeder published 2018
I agree with Carol that this display works well as an example of cross-merchandising,
from the juxtaposition of products, textures, and shapes to the 'lifestyle' presentation style.
a 'vignette' of furniture and decorative accessories - linens, pottery, and floral elements - 
adds visual interest to the massed shelving of product (wine) accessible to shoppers,
and inspires customers to buy more than just wine...
which is the main reason to use this style of display:
offer more than expected to entice customers to increase their purchases.

the book is available through major retailers - but let's go with the spirit of it,
and order/purchase from small specialty retailers!
Carol sells the book at her own store, Orange Tree Imports, 

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