SUper GENius.....

You have GOT to check out what the guy who invented the 'Joe Boxer' brand is up to now:
William Good. Daring. Creative. Inventive. Smart. Eco-friendly to the NTH degree. Like Wylie Coyote, this guy is a SUper GENius. Hilfiger? Nah. Lauren? Phooey. Badgley Mischka? Harumph. Give me someone who can create interesting fashion and make the world a better place at the same time. This guy's got it goin' on.

(There's something about that name....William Good. Short version: Will Good. Or is it - maybe - Goodwill? Hmmmmn???) When I am in San Francisco at the end of the month, I'm heading over to the Filmore Street store to get a peek at it myself.

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