"Why Do When You Can OVERdo?!!!' - Sue Kirby

I just love giving deserving people a spotlight moment here on my blog!
So, say Hello to Donna... owner & proprietress of 'The Victoria Co.' in Orange, California.
Her charming packed-to-the-rafters shop is located just a few doors off of the Circle, at 146 S. Glassell Street. 714.538.7927

Yes, this IS a lot of merchandise on display outside the shop...
But wait 'till you walk in the door!

Packed full, overloaded, joyful, colorful, whimsical, energizing, and absolutely like walking onto the candy shoppe on Disneyland's Main Street (and I know, 'cause I was just there on Sunday....), this place is displaying product in a way that very very few people can do successfully. Actually, this is the only place I've ever seen this done successfully. My friend Sue Kirby always says 'Why Do When You Can OVERdo?' - and since Sue is a native OC girl like me, I think she's probably been IN Donna's store. It may have even inspired that quote!

Donna is a sweetheart - we chatted for half an hour. This is the second time I've visited her store in five years, and had the pleasure of her company to discuss her inspiring retailling practices. (Donna used to own a few businesses in the little town in Washington I now live in, so we have quite a bit to yap about.) What a generous, charming woman....her shop is truly her passion, her love, and her ministry. Donna, thank you for your sweet gift to me. And for your heart. Bless you. my dear!!!

Go see Donna, enjoy her shop, get something inspiring, and tell her DivaDeb sent you!


  1. OH MY GOODNESS! Looks like a weeks worth of fun. I would love to see it. Thanks for sharing. ~Donna

  2. What a beautiful environment this must be. It must be an absolute joy to browes and shop in. I hope to have a simular feel someday. I wish I lived closer so I could visit. Thank you fopr sharing. Karen

  3. oh my goodness!!!! Deb, where you THERE?? EEk, I wish I would have known. I love Donna. Love her. She is the sweetest. and a grammie. and looks fabulous. and on and on.:)