4.23.2009

A Case Study: Hogue Cellars Winery

You told me you want to see some 'Before & After' shots...
Before Deb's Retail Redesign:

After Deb's Retail Redesign:

Before:
After:

Before:
After:

Before:

After:

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After:
The principles used in this redesign project include using scale, color, space, and organization for maximum visual impact. A basic clear-out and clean up of old product, broken fixtures, useless props, and miscellaneous items that had no place on the retail floor made the place look instantly cleaner, larger, and brighter.

That was followed by rethinking how the space was used, and allocating previously empty floor space to display products. A huge impact was made by simply filling shelves & hooks up with merchandise that was being stored in a stockroom, rather than the previous arrangement of one of each item out on display.

It took one day for me to plan this redesign, and one six-hour evening session of four people working in the shop to accomplish the re-set. No paint, construction, or other large-scale solutions were used in this phase. It was all done by rearranging and adding fixtures & product.

The retail manager reported that within one week, most of the new merchandise had sold out. Even items that had been on the shelves for months were selling - and people thought it was new. Even employees.

It's just that simple!
Give me a shout... I can help you do this, too!
Photo Credits: Debi Ward Kennedy, courtesy of Hogue Cellars Winery, subsidiary of Constellation Wines. All other use prohibited.

1 comment:

  1. H my gosh, Great Job! Makes you wonder sometimes doesn't what store owners are thinking. I can't believe they had all of that merch there just in the back. One thing I have learned over the years, unless you are Calvin Klein, an empty store never sells....k

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