Window Display Grafitti

Have you seen the new ad campaign for K&G Fashion stores? It literally cracks me up everytime I see it. I've searched everywhere online for a photo still of the final frame from that commercial, with no luck.

Please understand that I'm not condoning this kind of thing, nor am I suggesting that you DO this to a competitor's windows. You have to admit, though, that in the face of ripoff artists, copycats, and absurdly overpriced merchandise, it is an almost understandable approach: If your artwork or window displays or web site has ever been copied by a competitor, isn't this the kind of revenge you'd like to get?!

You could, of course, grafitti up your OWN store windows. If you sell fashion, maybe you could try a version of 'What Not to Wear' and show two mannequins: one dressed WRONG, then paint the 'big red circle with slash mark' over it. Have a second mannequin dressed in the latest style - and maybe that one has a big yellow smiley face painted over it. Just do the paint on the INSIDE of your windows, using a sponge-tip paint pen (the kind they make for school pep rallies and post-wedding car decorating).

Display ideas are everywhere, aren't they?! Or, is it just me?

No comments:

Post a Comment

my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK